Sr. Manager Product Marketing, Aerospace and Defense

About Us

Menlo Micro has reinvented one of the most fundamental building blocks of electronic systems – the electronic switch. Menlo Micro’s technology creates a new switch category that eliminates compromises and tradeoffs by combining the benefits of electromechanical and solid-state switches into the best of both worlds with its “Ideal Switch.”

Are you interested in playing a critical, impactful role working with top electronic systems talent at an exciting startup backed by industry leaders? Do you want to help create truly disruptive and unique products that can change markets? If you answered yes to both, this may be your opportunity to have a significant impact at a cutting-edge, rapidly growing semiconductor company with industry-leading technology that will drive electronic systems innovation across a diverse range of industries.

Role Summary & Purpose

Reporting to the Vice President of Aerospace and Defense (A&D) business unit, you will be responsible for defining and driving the development of existing and next-generation products for A&D Ideal Switch® technology and applications.

You will:

• be responsible for marketing and program management activities to include product and strategic planning, product definition, product positioning, go-to-market strategy, competitive analysis, marketing communications, and tactical marketing
• spend time on the front lines with customers and our sales network for business development and be the voice of Menlo Micro’s customers, sharing their feedback and ideas
• architect solutions to meet our customers’ needs and requirements

Your work will be impactful with Menlo Micro and to our investors.

Essential Responsibilities

You will work in a fast-paced, innovative team environment, interacting with all functions including product development, sales, operations, and marketing communications.

The essential responsibilities for this position include:

• Collaborating with key partners, customers, and end users to drive adoption of Ideal Switch integration into products
• Working with end users and A&D customers to define next generation product requirements and ensure their adoption
• Creating detailed market and business product plans including Marketing Requirements Documents (MRDs), Product Requirements Documents (PRDs), Competition and Return-on-Investment (ROI) analysis for product releases
• Driving and managing product lifecycles from inception to mass production (feature roadmaps, product roadmaps, pricing)
• Developing, implementing, and managing plans for product launches including documentation, sales collateral, and presentations.
• Working with engineering, sales, operations, and customers to ensure that new products lead the market and provide clear system-level differentiation
• Driving the development and distribution of supporting product documents (briefs, application guides, datasheets, bulletins) as well as website content and thought leadership through tradeshows and publications
• Positioning products in new and existing market segments; driving efforts for design wins with our sales department
• Assisting sales to develop a pipeline for future sales activity
• Being responsible for annual sales targets, market growth, and margin
• Building and maintaining strong business relationships with customers to drive/increase sales and ensure an exceptional customer experience by solving customer challenges
• Developing and implementing communication plans for customers, sales, and investors to create value and address competitive positions
• Researching and analyzing market opportunities, trends, and competitive pressures to create, develop, and execute appropriate product management strategies and roadmap
• Attract, manage, retain, and develop talent as the business grows
• Travel as necessary.

Qualifications and Requirements

This role requires a strong mix of technical and business skills as you work with our sales team and customers to define and deploy disruptive products to the market.

To be a good fit for the position, you will have:

• Strong systems and component-level understanding of A&D marketplace, customers, and applications for both RF and DC solutions
• Experience with customers and applications of DoD applications, goals, and execution
• Experience collaborating with customers in one or more of the following markets: military/defense, EW, missiles and guided munitions, military and public safety radios, switched filters, switch matrices, beam formers, and power control applications
• The ability to understand a customer’s needs and translate those into products with appropriate tradeoffs
• Excellent listening skills and ability to sell product concepts and technologies internally and externally with a passion for technology
• Successfully have led product management and product planning strategies and initiatives, developed product roadmaps, and taken products from inception to commercialization
• Past success influencing opinions and actions of key stakeholders within their organization, customers, and partners
• Strong analytical and problem-solving skills, including market research and data gathering, ability to think / conceptualize independently and creatively, strength in building and analyzing complex financial models, and excellent business judgment and ability to synthesize, analyze and extract implications
• Support the presentation and strategy for Menlo Micro and A&D at trade shows
• Excellent communications skills, both oral and written, including experience creating and making highly effective presentations to senior management
• Strong organizational, project management, and execution skills and a demonstrated ability to prioritize in a demanding environment and work effectively at all levels of the organization
• Experience in a global environment interfacing with a variety of cultures and languages
• High-performance orientation, commitment to continuous improvement, and strategic capability and willingness to roll up your sleeves
• BS in Electrical Engineering or related field + 10 years of experience, or MS + 8 years of experience; MBA preferred.

Desired Characteristics

• Experience with RF and Microwave business in DoD
• Product and pricing strategy, and positioning
• Experience with military and defense systems, and space worldwide
• Proven track record of managing high-growth multi-million-dollar accounts
• Strategic view of business development and customer relationship development
• Program management in product development
• Establish strategy and product ideas for the next new thing
• Directly work with specific / target sales reps / and sales director(s)
• Programmatic awareness of DoD activity
• Representative voice to customers during technical and business reviews
• Technical and business guidance for new product development staff
• Experience with DoD labs.